European Journal of Information Systems
Computing: Intentions to Use Hedonic/Utilitarian
IS research demonstrates the importance of subjective factors such as flow and cognitive absorption for understanding human-computer interactions. This study advances technology acceptance research by examining the influence of individual traits and affective beliefs on rational technology beliefs and intentions to use a mobile device. Using the foundation of Cognitive-Experiential Self-Theory, we specify relationships among individual user characteristics and technology beliefs in the context of hedonic and utilitarian technology use. Specifically, we model the associations among cognitive absorption and playfulness with the beliefs of enjoyment, perceived usefulness and perceived ease of use. Findings indicate that affective beliefs are an important antecedent of user behavior in both hedonic and functional contexts, and technology purpose influences the cognitive processing of users. Playfulness and absorption significantly influence enjoyment beliefs and usage intentions for hedonic PDA use, but their influence is less strong in utilitarian settings. Furthermore, enjoyment beliefs significantly impact usefulness beliefs in utilitarian settings but are less important in hedonic settings.